Marketing, Communications and Social Media
English
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J2EN4TEN
United States , California , Alameda , San Lorenzo
Location:
United States , California , Alameda , San Lorenzo
Spoken languages:
English (Native or bilingual proficiency)
Last update:
10-Jan-2017

Professional Skills (8) year(s) of experience
Business & Professional Services
Project Management
Communication/Marketing/Sales
Digital Storytelling
Online Marketing
Marketing Strategy
Customer Service
Customer Support
Web/Software/IT
SMM (Social Media Marketing (...)
Writing and Translation
Content Writing
Blogging
Tools & Technologies (8) expertise level
DROPBOX

MICROSOFT OUTLOOK 

MICROSOFT WORD

HOOTSUITE

WORDPRESS 

MICROSOFT POWERPOIN (...)

HTML

MICROSOFT OFFICE EX (...)


Description

Jul-2013 - Sep-2015 Banks / Financial Institutions

SOCIAL MEDIA CORPORATE COMMUNICATIONS CONSULTANT 2 at Wells Fargo

  • Managed the company’s corporate social media accounts for Facebook, Twitter, LinkedIn, Google+, YouTube, and Instagram utilizing social media monitoring platforms – Sprinklr and Spredfast. Significant contributions to the company included a 40% growth in the quarterly fan base, higher engagement rate among customers and followers, and increase in the company website’s traffic
  • Developed reports analyzing customer experience-related trends used in highlighting and sharing support related stories, and to ‘surprise-and-delight’ users. Such reports provided the Social Care (Customer Relations) Team and other stakeholders across the company (both local and international offices) with extensive customer-engagement information, so that strategic initiativescould be managed to target the marketing, servicing, and regulatory messages that strengthened our relationship with customers. Monthly competitor analytics were also gathered to help the Marketing Team identify the company’s industry status
  • Developed, scheduled, and published market-specific content in a strategic manner that aimed to accelerate growth in each specific market segment
  • Managed the company’s internal social community platform that came up with relevant conversations resulting to a healthy professional engagement among the company’s team members

Feb-2011 - Apr-2013 Engineering and associated services

SOCIAL MEDIA SPECIALIST 2 at Emerson Electric (Asia), Ltd. ROHQ

  • Managed social media properties (Facebook, Twitter, YouTube, LinkedIn, Google Analytics, and Google Adwords), and provided competitor reports on social media efforts and success rates
  • Coordinated and implemented social media marketing communication projects, such as marketing campaign proposals, with specific goals, a plan-of-action, implementation strategies, and target results

Apr-2008 - Dec-2010 Printing / Editing

SOCIAL MEDIA MARKETING COORDINATOR 3 at Web Providers Development Co., Inc.

  • Led a successful sponsorship program for non-profit organizations, and managed communication with key decision-makers such as CEOs and Directors of Non-profit Organizations in the United States, to implement social network marketing strategies that increased brand awareness

Apr-2007 - Apr-2008 Teaching and Training

FACULTY at Every Nation (Victory Christian International School)

  • Prepared lesson plans, tests, activities and projects for 3rd grade advisory and 4th grade classes, and conducted quarterly Parent-Teacher Conferences

Jan-2004 - Feb-2007 Consumer goods / Cosmetics

NUTRITION SPECIALIST at Nestle Philippines, Inc.

  • Built strategic relations with medical and para-medical contacts to develop communication and marketing initiatives, such as sponsoring and organizing nutritional events and activities
  • Developed and implemented territory business plans to effectively communicate the company’s nutrition-product offering via product detailing, lectures, and product presentations